Uncommon Flavor

UNCOMMON FLAVOR

Our Flagship Blend

"Uncommon valor was a common virtue."

- Fleet Admiral Chester W. Nimitz, USN, on the Battle of Iwo Jima

This is the one that started it all. Uncommon Flavor is our flagship rub - a smoky, peppery blend with a citrus-floral brightness that cuts through the richness of any meat you throw at it. Built for beef. Built for pork. Built for anyone who refuses to settle for ordinary.

Best On: Brisket, ribs, steaks, burgers, pork shoulder

Heat Level: 3 of 5

Tasting Profile

On the Nose: Smoke hits first, followed by a warm pepper spice and a subtle citrus lift that keeps it interesting.

In the Jar: A rich, reddish-brown blend with visible pepper flakes and specs of herbs throughout.

First Bite: Bold and savory with an immediate smokiness that settles into peppery warmth.

The Finish: The citrus and floral notes emerge on the back end, balancing the smoke and leaving your mouth ready for the next bite.

On the Grill: Develops a deep, dark bark with excellent caramelization. The sugars (if present) don't burn easily, making it forgiving on longer smokes.