Our Flagship Blend

"Uncommon valor was a common virtue."

— Fleet Admiral Chester W. Nimitz, USN, on the Battle of Iwo Jima

This is the one that started it all. Uncommon Flavor is our flagship rub — smoky, peppery, with enough depth to handle anything you throw at it. Built for beef. Built for pork. Built for anyone who refuses to settle for ordinary.

The everyday rub with attitude. The one that lives next to the tongs, not in the cabinet. Season the smash burger as you press it, coat the ribs heavy and wrap at 165°F, rub the shoulder the night before and let it ride to 203°F. That's the Uncommon Flavor playbook.

Best On: Brisket, ribs, burgers, pulled pork, smoked chuck roast

Heat Level: 3 of 5